Juul Lawsuit

The idea of e-cigarettes has been around for a long time. The first patent for a smokeless cigarette can be traced back to the early 1960s. However, modern e-cigarettes did not begin appearing until the early 2000s when a Chinese pharmacist pioneered a device that could vaporize a liquid containing nicotine.

E-cigarettes were initially created as a safer alternative to smoking tobacco-based cigarettes and were touted as a way to help people addicted to nicotine quit smoking. In the past few years, vaping has become a trendy pastime and a big part of youth culture.

The first Juul device was introduced in 2015 as part of PAX Labs, but the device didn’t take off until 2017 when Juul Labs was established as an independent company. Juul Labs grew exponentially in the following years, going from 200 employees in late 2017 to thousands of employees by 2019.

Juul quickly became the most popular vaping device, especially among young adults and teenagers who helped make the term “juuling” synonymous with vaping. By the end of 2018, Juul Labs had a dominant 76% market share in the e-cigarette market. This was bolstered by a $12.8 billion investment from cigarette giant Altria Group.

Early evidence suggests that e-cigarettes are not a harmless alternative to smoking cigarettes. In fact, they carry many known side effects.

Unfortunately, information is still sparse about the health effects associated with using Juul. As more studies come out about how Juul affects the body, it’s expected that more harmful side effects will come to light.

Despite only being around for a few years, Juul Labs has already been the target of several lawsuits. The company has been in the crosshairs over claims it used deceptive marketing tactics to target kids and teens who are under the legal smoking age.

In April 2019, a Florida firm announced a class-action lawsuit against Juul Labs for violating federal racketeering laws, according to United Press International. Plaintiffs accuse the company of using many of the same tactics previously used by cigarette companies to target teenagers and knowingly increase youth addiction to nicotine.

This follows previous suits from 2018 that claimed Juul Labs caused nicotine addiction in consumers by using cartridges with high levels of nicotine potency. Plaintiffs range from 14-year-olds to adults across several states, according to The Washington Post.

Juul Labs has been the target of investigations and bans by local governments and even the federal government. In late 2018, the Surgeon General issued a rare national advisory about the vaping epidemic among youth and singled out the Juul for its easily concealable design. This came a month after the Centers for Disease Control and Prevention warned that e-cigarette use among high school students rose 78%.

In 2017, the Juul became the most profitable and widely used e-cigarette in the United States. The following year, Juul Labs saw an explosive increase in sales that reached about 800 percent and gave the company control of 71 percent of their market share. While the San Francisco-based company has gained rapid growth over the years, it has also come under scrutiny from federal and local authorities. The introduction of the Juul led to a significant increase in vaping among teenagers. Studies from the Center for Disease Control and Prevention (CDC) show that the rate of e-cigarette use by teenagers has been increasing since 2011 and the rate of teenagers smoking regular cigarettes has been decreasing. In 2017, which was the same year the Juul became America’s number one e-cigarette, there was a large increase in the rate of high school students using e-cigarettes. The combination of controversial influences on America’s youth and reports of harmful health side effects caused by the Juul has put Juul Labs face to face with lawsuits and FDA regulations that are threatening the future success of the company.

• In 2004, Adam Bowen And James Monsees (Founders Of Juul Labs) Started To Create E-Cigarette Prototypes.
• In 2007, Bowen And Monsees Came Up With A Business And Successfully Acquired Large Investors. The Pair Then Incorporated With The Name Ploom.
• In 2012, Ploom Introduced Pax, A Premium Vaporizer.
• In 2015, Ploom Was Rebranded As Pax Labs And Introduced The Juul In June 2015.
• In 2017, Juul Labs Spun Off From Pax Labs As An Independent Company And Saw Massive Success. Juul Labs Market Share Increased From 10 Percent To Nearly 50 Percent And Surpassed Its Competitor, British American Tobacco.
• In 2018, Juul Labs Began Expanding Their Workforce By Adding An Average Of 120 Employees Each Month. Wells Fargo Estimated That Juul Labs Was Valued At $38 Billion At The Time With Annual Revenues Of Around $2 Billion. By The Month Of July, The Company Had A Valuation Of $15 Billion. In April, Juul Labs Attracted Attention From The FDA Because Of Its Controversial Marketing Tactics And Health Side Effects.
• In 2019, The E-Cigarette Company Is Currently Under Fire By Lawsuits And FDA Regulations.